Snap will roll out a "reach and frequency" tool by end of the month that lets advertisers purchase most of its ad formats, including AR lenses, programmatically (Rebecca Stewart/The Drum)

Rebecca Stewart / The Drum:
Snap will roll out a “reach and frequency” tool by end of the month that lets advertisers purchase most of its ad formats, including AR lenses, programmatically  —  By the end of this month, advertisers will be able to purchase most of Snapchat's ad formats programmatically …

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