Sources: AT&T in talks to acquire AppNexus, which operates one of the largest independent ad exchanges; source says AppNexus won't sell for less than $2B (Alex Heath/Cheddar)

Alex Heath / Cheddar:
Sources: AT&T in talks to acquire AppNexus, which operates one of the largest independent ad exchanges; source says AppNexus won't sell for less than $2B  —  AT&T is in talks to acquire the advertising company AppNexus, Cheddar has learned.  —  Privately-held AppNexus operates …

from Techmeme https://ift.tt/2K2h5s5