Tuesday, 26 June 2018

Sources: programmatic ad spending, which saw steep declines after GDPR, has started to recover, with some publishers' audience opt-in consent rates hitting 75% (Seb Joseph/Digiday)

SHARE

Seb Joseph / Digiday:
Sources: programmatic ad spending, which saw steep declines after GDPR, has started to recover, with some publishers' audience opt-in consent rates hitting 75%  —  Programmatic ad spending has started to recover a month after the arrival of the General Data Protection Regulation caused it to nosedive.



from Techmeme https://ift.tt/2K8xz2Z
SHARE

Author: verified_user

0 comments: