Sources: Snap held talks to buy AR startup Blippar before Blippar closed its California office; SAP also considered acquiring Blippar's computer vision team (Shona Ghosh/INSIDER)

Shona Ghosh / INSIDER:
Sources: Snap held talks to buy AR startup Blippar before Blippar closed its California office; SAP also considered acquiring Blippar's computer vision team  —  - Snap held talks to buy Blippar just months before the augmented-reality startup shut down its Californian office in an urgent bid to cut costs.

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